Stays even
Two layers of compressed cotton, chosen so the padding stays smooth and never lumps.
The Singular story
Made with the kind of love that never grows old.
Long before a baby understands words, they understand warmth.
More Time for Love
The modern godadiMade to be remembered
01
The origin
It began with a godadi.
More Time for Love
In homes across India, there has always been a godadi.
Not bought. Made. Stitched together in the afternoon light from cotton that had already lived a life — a mother’s saree, a grandmother’s dupatta — softened by years of washing until it was gentle enough for a newborn’s skin.
Every family had one. Every family still remembers theirs. It was where the baby was laid down after a bath. Where tummy time happened. Where an afternoon nap turned into an hour nobody wanted to end.
Singular began with a simple question: why did we stop making them this way?
What we believe
Softness, chosen with experience.
A grandmother does not read a label to know if a fabric is soft. She takes it between her fingers.
She knows that padding which feels plush in the shop will bunch into ridges by the third wash. She knows that a print looks lovely on one side and cheap on the other, and that a baby will find the cheap side.
We build to that standard, not to a spec sheet.
Gentle from day one
A printed rayon face, soft enough for skin only weeks old.
Twice the life
The same print on both sides, because truly reversible should mean twice the use.
Finished by hand
Every edge is bound in fabric and carefully finished for the years ahead.
Beauty with a purpose. Practicality for real family life. Softness chosen the way she would have chosen it.
More Time for Love
Made for every day
A familiar place.
Babies find their bearings through repetition. The same voice. The same light. The same soft place beneath them.
A Singular mat becomes that place. Spread out on the floor for morning play. Carried to the balcony when the sun is kind. Laid inside the cot at night. Folded into a bag on the way to Nani’s house, so that even somewhere new, something is familiar.
More Time for Love
Folds flatLight enough to move from one familiar corner to the next.
Washes easilyIt goes into the machine and comes out exactly as it went in.
Made for birth to twoDesigned to hold up through everything those first years bring.
The handover
From one generation of love to the next.
There is a particular kind of gift only a grandmother gives.
It is never the loudest thing in the room. It arrives quietly, wrapped in cloth, and it turns out to be the thing the family still has years later — long after the toys have gone, long after the child has grown taller than she is.
That is what we are trying to make.
Not a product a family uses for a season. Something a family keeps. Something a mother one day folds away, and then, when her own daughter has a baby, takes out again.
More Time for Love
Every mat carries our belief that love is found in the details — and that the care given today becomes a memory carried for years.
“You will always have a soft place in my heart.”
More Time for Love